INTRODUCING PRISM

The Gay Straight Alliance (GSA) was a support club at Rocky Mountain College of Art + Design (RMCAD) for LGBTQIA+ and allies. The club had lost traction and was in dire need of a rebrand. They needed a new name, logo, and purpose. While the club’s administration worked on new objectives, I worked to develop a solution for a new name and logo.

The club’s new purpose would be not only to support students, but also to educate and inform individuals on the various important topics by providing resources. With this in mind, I developed a new name that both represents the pride of the club and explains the purpose of the club… PRISM.

Providing Reliable, Inclusive + Supportive Materials.

PRISM is both an acronym for what the club does and is also an object that displays the colors of the rainbow when light is shined through it.